This made Black Lives Matter extremely popular and also powerful. After the world watched Chauvin kneeling on Floyd’s neck for over nine minutes, the folks took to the streets with a purpose and Black Lives Matter was now at your front door.Īccording to Brookings, 94% of the people who joined the protests after Floyd’s death reported racial justice and/or police brutality/Black Lives Matter as one of their reasons for joining the crowds. These two videos immediately turned into viral sensations prompting the #blacklivesmatter hashtag into a frenzy.Īll of that changed on May 25, 2020, when George Floyd was killed by former Minneapolis police officer Derek Chauvin after being arrested for allegedly using a counterfeit $20 bill. On July 6, 2016, Philando Castile was shot and killed by police while being recorded on Facebook Live. On July 5, 2016, Alton Sterling was killed by police while being recorded by multiple bystanders. Sadly, the analytics platform couldn’t pull data from 2013, so I put my thinking cap on and came up with other important dates centered around moments that were rallying cries for Black pain. It grew into a social movement against violence and systemic racism toward Black people. I soon came to realize that the hashtag #Blacklivesmatter was one of the most impactful hashtag revolutions the young platform had ever seen.Īfter teen Trayvon Martin was killed by George Zimmerman, who was later acquitted in 2013, many people took to Twitter to voice their frustrations using the hashtag.
So I started digging into the research software using specific dates that centered around the movement. The Black Lives Matter Movement was in full swing and the hashtag was still very popular among Twitter users, but how popular was very intriguing to me. In 2018, while I was working in audience development, I came across a tool that would allow me to extract social media hashtag data to make better decisions about how and when to use certain tags. When a catalyst for change is created that change can not be controlled. In this piece, we will discuss the 10-year legacy of Black Lives Matter in all of its glory as well as all of its pain. Since then, Black Lives Matter has become a polarizing organization that oftentimes finds itself in the crosshairs of political warfare.
Researchers have estimated that 15 million to 26 million people in the United States participated in the 2020 Black Lives Matter protests.
0 kommentar(er)
